any age. any stage.
train with purpose.
Online & Hybrid Coaching for real people, with real lives.
personalised coaching. practical education. one complete support system.
more than a training plan
your coaching includes practical tools, education and resources designed to help you train, eat and progress with more confidence.
ACTIVE CLIENTS GET FULL MEMBER ACCESS INCLUDED.
intent CORE VALUES
INCLUSIVENESS
any age. any stage. coaching should meet you where you are and help you move forward.
ACCOUNTABILITY
we both take onwership, consistent communication, honest feedback and support when you need it.
intent
Every action should have a reason. Understand the why, then train and live with purpose.
SUCCESSION
The goal is independence — giving you the tools and confidence to keep progressing long term.
WHAT CAN YOU EXPECT FROM INTENT
Coaching that meets you where you are. Clear guidance, honest communication, realistic expectations and support built around your actual life.
Work gets busy. Family matters. Motivation fluctuates. Progress is rarely perfect.
None of this means the plan has failed.
We’ll work together toward your goals, celebrate the big wins, and more importantly the small ones, making adjustments only when they’re genuinely needed.
REAL LIFE IS PART OF THE PLAN.
What’s included
Everything you need to train with structure, understand your nutrition and keep moving forward.
training
○ Personalised training plan
○ Exercise guidance & technique support
○ Progression built around your level
○ Adjustments as you improve
NUTRITION
○ Calorie & macro guidance
○ Practical food choices
○ Shop & portion guides
○ Education you can actually use
ACCOUNTABILITY
○ Weekly check-ins
○ Coach feedback
○ Habit support
○ Ongoing communication
PROGRESS
○ Regular plan reviews
○ Progress tracking
○ Adjustments when needed
○ A clear path forward
real clients. real progress.
“Everything. The weekly check-ins make me not want to dissapoint. Talking with you helps me realise that every week is progress, and that I’m not doing as badly as I think. Your philosophy of consistency but also not being afraid to enjoy myself every once in awhile is amazing, as it makes everything a little more enjoyable. The food programme is great, easy to follow andeasy to understand what I need to do. Also the workout plan is amazing, helps me realise exactly what to do, and that I could have been doing things much better for a long time”
What part of the coaching experience has helped you the most?
“The weekly check ins are a great incentive for me, I want to do better each week. The guide I received is incredible and easy to follow. Open communication is great, I can just reach out if I need to.”
“I already feel stronger, fitter, more mobile. I can see clear differences in muscle gain, especially in my legs, shoulders, chest, back & arms. I can see my stomach shrinking every week. My digestive issues have become much better, as someone who had gastritis, I haven’t had a flare up since I changed my diet.”
Whats changed since starting coaching with INTENT?
“I remember walking into the gym the very first day and feeling so overwhelmed. Only for Daniel’s support I would not have persevered. With his support, I now walk into the gym confidently, no longer worried about what others are thinking, I’m showing up for myself, no longer too shy to ask other gym members for guidance or support. I have the belief that my nutrition and training plan is helping not only look better on the outside, but most importantly it’s making me feel stronger on the inside”
Before starting with INTENT Coaching, what were you struggling with the most?
“Motivation for sure. With work and my back and knees injuries, it was always too easy to tell myself if I hurt myself, or I had no energy to go. Definitely lacked serious motivation.”
“Before INTENT Coaching, I had made little to no time for exercise at all. I had been out of the gym almost 8/9 years and just hadn’t the confidence to return after so long. I thought I was making good choices with my food but with no direction and time for movement, I was very stuck & needed to make a change.”
“Motivation, didn’t know where to start with it all, overwhelming, didn’t think I had enough time in the day, would always start a health buzz and never stick to it.”
Block 1 & 2 transformations - Real clients. real progress.
Meet your coach
Training knowledge matters, but understanding the person your coaching matters just as much. We are all at different stages of our lives, with different goals and differing mindsets. My job is to meet you where you are at, understand what you want from your journey, and help you in every way I can to get you there.
Most people aren’t preparing to step onto a competition stage. They’re trying to improve their quality of life through losing body fat, becoming stronger, want to feel more confident, want to build better habits or just to simply make a change while finding a balance between work, family and everyday life.
That’s what INTENT Coaching is built around.
My role as your coach is to listen, understand, motivate and provide you with structure, we’re not looking for perfection, we’re looking for consistency.
If you have a difficult week, the first response isn’t to throw our plan away, we want to understand what happened, then adjust what needs adjusting. I’ll motivate, I’ll support, and only when something is genuinely not working, then I’ll course correct.
Accountability works both ways, you’ll be expected to take ownership of your effort, and I’ll take full ownership of the coaching I’ll provide.
Most importantly, I don’t want you to need a coach forever. I want you to develop the knowledge and confidence to walk into any gym, knowing what to do, how to do it and why you’re doing it.
One day, maybe you’ll be the person somebody else asks for advice, that’s success.
daniel murphy
Founder & Coach - INTENT Coaching
What happens next?
fill out your consultation form
fill out the consultation form above.
No pressure, no obligation.
We Talk
We’ll discuss your goals, experience, schedule, lifestyle and previous challenges.
Onboarding
If we’re both a good fit, you’ll complete the relevant onboarding, readiness and coaching forms.
Your coaching setup
I’ll review everything and confirm the most appropriate approach for your specific goals, circumstances and experience.
Payment & Start date
Once we’re both happy to proceed, payment is arranged and your start date is confirmed.
Your programme is built
Your personalised interactive coaching setup will be prepared and delivered within 3-5 working days.
Coaching Options
1 to 1 in person coaching
book your 1 to 1 here!
brand new tallow gaa gym & fitness room
‣ 60-minute private coaching session
‣ Technique & form coaching
‣ ideal for beginners or anyone wanting more guidance
‣ strength, fitness & confidence building
‣ 1 to 1 attention throughout
Online coaching
€129/month
Founding offer - first month €99
‣ Personalised & interactive training programme
‣ Nutritional guidance
‣ Weekly accountability
‣ Progress tracking
‣ Education and ongoing support
‣ INTENT wELCOME KIT - INCLUDEd DIGITAL SCALES, WATER BOTTLE, MEASURING TAPE & MEASURING CUPS
Hybrid Coaching
€169/month
Founding offer - first month €129
‣ Everything in Online Coaching, plus:
‣ One 60 minute in person coaching session each week
‣ Practical coaching alongside your programme
‣ technical coaching & form correction
‣ INTENT wELCOME KIT - INCLUDEd DIGITAL SCALES, WATER BOTTLE, MEASURING TAPE & MEASURING CUPS
Month to month coaching, no long term contract.
INTENT Coaching welcome kit